Pepsi Selling “Pepsi Perfect” Collectible Soda On The Date Marty McFly...
As it turns out, having your product featured in a major motion picture doesn’t only pay off when the movie first heads to theaters, but it can reap promotional gold for years to come, if you play it...
View ArticlePepsi “Not At All Concerned” By Negative Initial Reaction To New Diet Pepsi
After decades of using aspartame as the sweetener for its Diet Pepsi cola, PepsiCo made the switch to sucralose (aka Splenda) in August. Early feedback has not been positive on social media and sales...
View ArticlePepsi To Appeal To Different Set Of Millennials With New “1893” Cola
Mention any cool brand to a bona fide hipster and you’ll inevitably get an earful about how that product sucks now and was so much better blah blah blah. But even the oldest hipster still hanging on to...
View ArticleReturn Of Crystal Pepsi Confirmed, But You Can’t Actually Buy It (Yet)
A few months ago, the word on the street was that Pepsi was bringing back a carbonated ’90s icon, Crystal Pepsi. The clear-caffeine-free beverage lives in our collective memory a a product that was...
View ArticlePepsi’s New Hello Goodness Vending Machines Offer Only “Healthy” Options
PepsiCo wants consumers to know that it is taking their health seriously, and to demonstrate that, the company says it plans to install vending machines offering only healthy products around the...
View ArticleCoca-Cola, Pepsi Once Again Fund Study Claiming Diet Soda Is Better For You...
Back in 2014, the soft drink industry funded a study that, coincidentally, concluded that diet soda is better for weight loss than water. These same companies are at it again, not only providing the...
View ArticleWalmart, Coca-Cola, Pepsi, Nestlé Offer 176 Truckloads Of Clean Water To...
You’ve no doubt heard about the concerns over lead-tainted water in the Michigan city of Flint. While the city and state have declared it a public-health emergency, some big businesses are stepping up...
View ArticleA List of Corporate Buzzwords From Pepsi’s Announcement Of Its Artisanal...
Do you have a hole in the heart that’s shaped like artisanal drinks made from a kola nut and peddled by a soda company that knows how to use all the coolest corporate buzzwords? You’re in luck! Pepsi...
View ArticleUPDATE: Pepsi Says Organic Gatorade Still Slated For 2016 Release
UPDATE: After an earlier report that Pepsi was pushing back the release date of its new organic Gatorade to 2017, a spokeswoman for the company reached out to Consumerist and said that unfortunately,...
View ArticleSoda Makers Advertise New And Exciting Ingredient: Sugar
Late last year, Pepsi prepared to introduce a new beverage, the old-timey and upscale 1893, or as its trademark application called it, “1893 From the Makers of Pepsi-Cola.” It’s just one of many...
View ArticleWhy Is An Old Billboard A Treasured Symbol But A New One Is An Eyesore?
If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the...
View ArticlePepsi, Frito-Lay Quietly Adding GMO Ingredient Labels To Some Foods
Whether or not you agree with mandatory labeling for foods containing genetically modified or genetically engineered ingredients, the Vermont law requiring this information on food sold in that state...
View ArticlePepsi Cancels Its Meeting With Bottlers To Discuss Diet Pepsi Plans
In recent years, customers told Pepsi that they weren’t interested in drinking diet colas because of their concerns about the sweetener aspartame. Pepsi took the logical next step and changed out the...
View ArticlePepsi To Bring Back Aspartame-Sweetened Diet Pepsi By September
Weeks after it was rumored that continued falling sales would propel PepsiCo to once again change the sweetener used in its main calorie-free beverage, Diet Pepsi, back to aspartame, the company...
View ArticleIt’s True: Crystal Pepsi Is Coming Back For All Those People Who Forgot They...
For better or worse (mostly worse), I’ve always been a big fan of soda, so when I was a senior in high school in Florida in the early ’90s, I was over the moon that my area would get to try Crystal...
View ArticleTwitter Thinks You Might Like To Slap Brands’“Promoted” Stickers All Over...
If you looked at the last Twitter you shared on Twitter and thought, “You know, I could really use some more corporate branding on here,” you’re in luck: the social media platform says its teaming up...
View ArticlePepsi: We’re Trying To Sell You Healthier Snacks, But You Keep Buying Cheetos
Pepsi, despite what you may think, really just wants to sell you health food. And it’s all ready and waiting to start putting less-fried, less-salty options in your hand. The problem, the company says?...
View ArticleCoca-Cola, Pepsi Will Pull 2-Liters From Philadelphia Over Soda Tax
The recently enacted sugary drink tax in Philadelphia has not been without controversy, including a soda industry lawsuit, unhappy consumers, and push back from lawmakers. The two biggest names in soda...
View ArticleToday In Badvertising: Pepsi Solves Social Strife With Soda; Nivea Says...
Two major brands — Pepsi and Nivea — are under fire this week on social media for ads that some say are offensive and tone deaf. Nivea Nivea has pulled an online ad for deodorant bearing the slogan,...
View ArticleMajor Mountain Dew Syrup Spill Creates “Huge Foaming Event” At Pepsi Plant
Maybe you find it hilarious when your friend’s can of Mountain Dew erupts all over their shirt and face (unless you’re left cleaning up the mess on the floor, negating all the hilarity). But a...
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