The collectible bottles will be filled with Pepsi made with real sugar, the company said in a press release, and will sell for $20.15 (get it?) per 16.9-oz bottle. But hey, it comes with a “special collectible case,” so there’s that. There will only be 6,500 available online to people in the U.S., which means fans will likely have to hover carefully over their computers/mobile devices for the moment the clock strikes midnight on that day.
Movie fans who are in New York for Comic Con on Oct. 8 can also score a bottle of Pepsi Perfect in a variety of ways, one of which involves dressing up like Marty (puffy red vest or BTTF:PII jacket, blue jeans, white high-top sneakers, watch — required) and being one of the first 200 fans at the Pepsi Perfect Booth.
“Fans have always been a little crazy about it,” Lou Arbetter, PepsiCo’s senior director of marketing, told USA Today about the scene in the movie where a Pepsi Perfect is delivered to Marty via a pneumatic tube, “and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”
